Selflessness: The New Normal


By Wes Annac, Culture of Awareness

The purpose of our existence, beyond realizing our eternal connection with the Almighty, is to serve others. We’re here to offer ourselves to the awakening of the masses in any way we see fit, and our perspective starts to shift when we realize we can no longer live solely for ourselves.

We can no longer satisfy our own material needs while so many people starve every day, and we have to find the willingness to look at the world’s condition and figure out how we can make a change.

We have to find compassion for the people around us, and until we can transcend selfishness and take a bigger look at our unbalanced society, we’ll continue to struggle without really understanding why.

We’re meant to work together to solve the issues we face – most of which are environmental and economic – but we’ve been kept too divided to become aware of the plight of people in poorer countries, much less to do anything about it.

We let complacency sink in somewhere along the way, and this will have to change if we want any hope of restoring our planet. We’ll have to be willing to step outside of our comfort zone to help others, and while it might not be easy at first, we and the people we help will be glad we made the initial effort.

I don’t think anything about our society can change until we learn to care for one another. We know how to care for ourselves and our families, but for the most part, we have trouble caring about people we don’t know – no matter how much they’re suffering.

The “every man for himself” mindset has caused us to drift away from our true, compassionate nature, and in place of a deep, genuine concern for the fate of mankind is a shallow concern for one’s own fate as an individual that’s separate from the whole.


If we could only realize we’re all connected on a deep level, we might rise up and do something about the ridiculous circumstances so many people are forced to deal with on a daily basis.

If we understood that we’re one consciousness beneath the individualized personalities we’ve come to believe are our true selves, we’d realize that allowing other people to suffer while we blindly and ignorantly watch is the most tragic thing we can do.

What happens to one person happens to us all on a deeper level, but we fail to realize this because we don’t directly feel the things other people are going through. The plight of other people doesn’t register in our minds, and especially not in our hearts, so we’re comfortable pretending extreme hardship doesn’t exist.

This obviously needs to change, but how can we change it?

How can we restore compassion to a world that seems to have completely forgotten about it? The solution is simple, and it’s one I’ve offered a lot in the past. The solution is for those of us who are aware to start doing something.

I’m not saying the conscious community doesn’t already do a lot to raise awareness, but some conscious people haven’t yet started their work for various reasons.

One is that we tend to be unsure of exactly how we should contribute, and another is that we doubt ourselves.

It’s a big world, we tell ourselves, and nothing I do to raise awareness will make much of an impact…

This is the greatest lie we can think up, and the one percent profits from it. As long as we buy in to the illusion that we’re too small to make a significant impact, we’ll fail to find the motivation to raise awareness or help others.

If we really want to help people, we have to stop deceiving ourselves. If we really want to do something significant to advance our collective evolution, we have to be willing to believe in ourselves and our capabilities.

We have to be willing to believe we’re stronger than they want us to think, and the best way to do this is to recognize that we’re embodiments of the Source of all existence.

All it takes to realize we’re infinite is the willingness to connect with our higher consciousness, but until we can make this crucial connection, we might keep falling for the lie that we’re too small to change the world.


Even if we think we’re too small as individuals, which is completely untrue, we can’t deny that our collective power is enormous. Neither can the one percent, which is why they try so hard to keep us divided.

They know what we can do if we collectively rise up and take action, and this is why they’ve placed so many distractions and stumbling blocks in our way. They want to stop us from coming together, because they know we’ll easily outnumber them when we finally assemble.

This is why they try so hard to distract the public, and underneath their arrogance, they’re afraid of our unity. They fear the day when the masses finally wise up to what they’ve been doing and assemble to do something about it, and if they could, they’d bring the rest of society down with them.

Fortunately, they won’t bring us down, because we’ve already started to rise up and make a change. We still have a long way to go, but we’ve made a lot of progress in the past decade and it’s clear that we’ll continue to grow until our collective power can no longer be denied.

An awakened revolution will be birthed from our willingness to live our lives for others, as opposed to the constant selfishness we’ve grown accustomed to, and we can strengthen this revolution by finding the courage and compassion to help others.

It seems simple, but with the heavy conditioning we’ve all experienced, it might be harder than we expect. It requires the willingness to push through the mind-driven barriers that reinforce the notion that we’re too small to help others or make a change, and we’ll probably be forced to confront our selfish tendencies.


We’ll have to stay strong regardless, and the fate of our collective revolution depends on it. We all have to get active – not just one or two of us – and until we can all find our “thing” and use it to awaken and uplift others, we’ll continue to struggle to create a new world.

One can only hope that the rest of society will get on board soon enough, because we have a lot to do and we need all the power we can get.

Something as massive as a full-on collective revolution will start from our individual efforts to help each other, and the small acts of kindness that result from our selfless service will ripple out, eventually forming a more caring and compassionate world.

With this said, let’s find out how we can help someone today. It could be as small as picking up something that someone dropped in the street or as big as helping people in poorer countries get some food and water, and no matter what we want to do, we have to get out there and do it.

Let’s make selflessness the new normal, because with all the people in the world who suffer needlessly, we can no longer afford to think solely about ourselves.

Share freely.

I’m a twenty-one year old spiritual writer, blogger and channel for the creative expression of the inner universe, and I created The Culture of Awareness daily news site.

The Culture of Awareness features daily spiritual and alternative news, articles I’ve written, and more. Its purpose is to awaken and uplift by providing material about the fall of the planetary elite and a new paradigm of unity and spirituality.

I’ve contributed to a few different spiritual websites including The Master Shift, Waking Times, Golden Age of Gaia, Wake Up World and Expanded Consciousness. I can also be found on Facebook (Wes Annac and The Culture of Awareness) and Twitter, and I write a paid weekly newsletter that you can subscribe to for $11.11 a month here.

6 thoughts on “Selflessness: The New Normal

  1. Wes, Do you know Charles Eisenstein? His words sound like yours or yours like his and you both would make great team mates and co-creators. Can’t do it alone.


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